CALLING ALL EMILYS
2021
Jumping on this cultural moment, Duolingo offered a simple promotion: a free month-long subscription of their French course if your name was Emily. Everything was kicked off with a film featuring several real Emilys living in Paris, begging Emilys everywhere to do better than the one on TV.x
“Duolingo rides Emily in Paris hype, giving free passes to all Emilys ”
FILM - Directed by Rani Bourenane
CASE STUDY
