ACD - Creative - Art Director
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CokeSoundZ - Coca-Cola

Coke Soundz

2024

The distinctive sounds of Coke Zero Sugar have a profound effect on our psyche. “Phsst. Fizz. Clink. Glug. Ahh.” Have you ever noticed how the sounds of a Coke can trigger a sense of satisfaction? This is no mere coincidence; it’s a deliberate leveraging of sound psychology. Now, harnessing the power of these sounds and the science behind them, Coca-Cola introduces a ground-breaking innovation.

AI Powered Instrument Turns Iconic Sounds of Coca-Cola into Music
— LBB

Case Study

PROMO & DIGITAL. Think dirty and you might even land a discount on the right toy for the job.

Coke SoundZ is the the world’s first AI-powered instrument designed to play uplifting sounds.
The physical manifestation of Coke SoundZ pays homage to the iconic Coca-Cola contour bottle, seamlessly integrating tactile pads and buttons into its sleek design.