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DEFY EXPECTATIONS - Huawei

DEFY EXPECTATIONS

2016

DefyExpectations is more than an ad slogan. It’s a mindset. It says that if we’re going to achieve greatness, we’ll undoubtedly need to silence some doubters. It’s with this simple rallying cry that Huawei, the underdog of smartphones, support the global launch of their latest smartphones – the Nova and Nova Plus.

Cinematically told with an attitude of defiance, Huawei’s latest film, ‘The Gift’, beautifully illustrates the story of a young boy’s determination to #DefyExpectations.
— The Drum

TVC 60’ - Directed by Salomon Ligthelm & Kevan Funk

TVC 60’ - Directed by Salomon Ligthelm & Kevan Funk

MESSI THE UNDERDOG

THEY TOOK IT FROM HERE